Thor: The Dark World

Thor: The Dark World is a 2013 American superhero film featuring Marvel Comics characters. Thor is produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures.

The star in the movie:

• Chris Hemsworth
• Adewele Akinnuoye-Agbaje
• Kat Dennings
• Stellan Skarsgard
• Alice Krige
• Natalie Portman
• Tom Hiddleston
• Anthony Hopkins
• Christopher Eccleston
• Jaimie Alexxander
• Zachary Levi
• Ray Stevenson
• Tadannobu Asano
• Idris Elba
• Rene Russo

Thor was directed by Alan Taylor who is an American television and film director, television producer, and screenwriter and produced by Kevin Feige who is an American film producer and President of Production at Marvel Studios:

Alan Taylor 

Kevin Feige

The budget for the movie was $175 million. This meant that they had enough money to use expensive technology. Thor 2 has a lot of animated features and effects which was carried out using different technology, some of those that were used to make the movie are:

• Professional movie cameras
• Telescopic microphone boom
• Three-point lighting kit 
• Shotgun mic's
• Light reflector's

Thor was marketed using a lot of different techniques. One of the main techniques was social networking. The reason why is because a large amount of Thor's target audience are young, which meant they use social networking websites a lot. Some of the social networking websites that Thor was marketed on are Twitter Facebook. Other techniques that were used were trailers, YouTube adverts and bus banners. 

The film was to be release in 2D and 3D but it was announced that the film would be remastered into a IMAX 3D thus enhancing the 3D graphics even further. It took seven special effects studios (this showing synergy in the making of the film) to complete the visual effects for Thor which lead to the total film budget being £150m.

Trailer: 

http://youtu.be/3bFZJ-3zNFg

Website:

http://marvel.com/thor

Research:

Swede Review

Scream 4 sweded Review

To the younger generations of movie reviewers: Take the stick out of your ass before watching this movie! Thank you. 

Scream is Wes Craven territory. It's comedy-horror, it’s supposed to be twisted fun and that's what this is. Unlike the 3rd film, this didn't try to insult our intelligence with over-the-top gags and an overly serious ending. This film stayed very true to the first two films and yet, at the same time, did not feel like just another sequel. Having the ten years between really made this a one of a kind, intimate experience with these three unforgettable characters. The fear for their lives was as real as the first time we met Sidney, Gale and Dewey.

The entire films was and stayed tongue in cheek and for a sequel, it was just as refreshing as the original.

Hands down to directors like Sam Raimi, Robert Rodriquez and Wes Craven, for making horror movies fun! Also great for children. 

Scream 4 Swede - Advertising Campaign

Advertising Campaign

Twitter page - this page will be used to advertise the swede on twitter. This will be done by posting the link for the swede on here, this will help us get more views for our swede. www.twitter.com/scream4Swede   

Film Industry

The film Industry

The film industry is one of the biggest industries in the world, it's very diverse as countries from all over the world are in the film making. However the main countries that are in the centre of the industry are the United States, as well as India (the largest producer of films in the world), Nigeria, Hong Kong and a few countries in Europe.

Watching films has now become an everyday activity to a lot of us but we don't notice how much time, effort and planning is put into each film. In the film industry there are four stages that need to be carried out in order to produce a film. Those four stages are production, distribution, marketing and exhibition. 

Production - At this stage everything needed for the film is planned and designed. The director visualises the film and the storyboard is then created. Once the storyboard is created the production budget for the film is then drawn up, this budget is an estimation of how much will be used for each stage of the film making (production, distribution, marketing and exhibition). After the budget is drawn up the size of the crew is then determined – small production companies have a crew which consist of nine crew members or less, whereas mainstream production companies hire hundreds and have a cast. After the storyboard, budget and crew members are sorted the film is then filmed, edited and treatment is then carried out. 

Distribution - Distribution is the process of which a movie is made available to watch by the audience. At this stage the rights for the film is sold to companies (and occasionally  DVD's, Blu-Ray's or a download provider) and then distributed to cinemas for screening. Weeks later the film will be released on DVD.

Marketing - Once a film is released promotion and advertisement are then made for the film. Some examples of promotion are merchandise (toys, drinks etc.), prints (newspapers, magazines etc.), internet (websites, online screening etc.) and television (trailers, behind the scene footage etc.). Huge production companies also known as conglomerates would spend thousands on advertising and promotion. The reason why is because the more money they spend on advertisement would mean the more recognition the film gains and the more profit they get. The type of advertising that the company decides to use depends on the type of audience that the film is targeted at. Therefore if the company decides to target a film at teenagers they would advertise via internet or in a way which uses technology.
Films are sold to different audiences depending on age, gender, interest etc. For example a production company would target teenagers for a horror film because national statistics show that teenager's favourite genre of film is horror. 

Exhibition/Exchange - Once the film is made, promoted and watched. The rights are then sold to different companies so that the film can be streamed. The audience then has the choice in which they want to engage with the film. Some of the main ways that the audience watch films could be via internet (streaming), hospitality (aeroplanes) or home streaming (sky box, virgin media). 

10 facts about the film industry

'10 facts about the film industry'

• 29% of cinema audiences are aged 15-29 years old.
• 646 films were released in the UK in 2012.
• 24.1% of people go to the cinemas on Saturday whereas only 9.4% go on a Monday, Tuesday and Thursday.
• 34.5% of people's favourite genre of film is action, whereas only 1% of people's favourite genre of film is rom com.
• 40% of the cinemas profit come from refreshments, which is the main reason why they are so expensive. 
  
• People who watch films because they feature a particular film star usually go to watch Robert Paterson, Kirsten Stewart or Emily Blunt. 
• 35% of TV sets sold in the UK are 'super sized'.
• The top 3 films of 2012 accounted 18% of all box office spend about £1 in every £6 spent. 
• 14% of retail buyers purchased a film they've previously seen at the cinema.
• 60% of 16-30 years old believe film content should be free when accessed online.

Intro to swedes

A swede is a remake of a movie, which includes all the key scenes.
The swede I have chosen is a Iron Man 3 trailer. Reason why i have chosen this swede is because the props used are very good.