Monday, 18 November 2013

In fear

In Fear

In Fear

Production: In Fear is a low budget thriller movie. It was filmed in Cornwall, England. The technology used, was Arri Alexa, a camera that can shoot in a 2880×2160 resolution, a Canon EOS 7D, which is a small semi-professional camera, and in some scenes a Go Pro. Directed by: Jeremy Lovering. Produced by: James Niddle and Nira Park. Edited by: Jonathon Amos. The cast was: Alice Englert, Ian De Caestecker and Allen Leech.

Distributors: Ascot Elite Entertainment group, Bir Film and StudioCanal  

Marketing: In fear, has trailers and billboards. Also they made a facebook page and a website.

Exchange: It will be screened in Cineworld, Vue, Odeon and Showcase cinemas.

Sunday, 3 November 2013

Thor: The Dark World




Thor: The Dark World is a 2013 American superhero film featuring Marvel Comics characters. Thor is produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures.

The star in the movie:


  • Chris Hemsworth
  • Adewele Akinnuoye-Agbaje
  • Kat Dennings
  • Stellan Skarsgard
  • Alice Krige
  • Natalie Portman
  • Tom Hiddleston
  • Anthony Hopkins
  • Christopher Eccleston
  • Jaimie Alexxander
  • Zachary Levi
  • Ray Stevenson
  • Tadannobu Asano
  • Idris Elba
  • Rene Russo
Thor was directed by Alan Taylor who is an American television and film director, television producer, and screenwriter and produced by Kevin Feige who is an American film producer and President of Production at Marvel Studios:

Alan Taylor 















Kevin Feige


The budget for the movie was $175 million. This meant that they had enough money to use expensive technology. Thor 2 has a lot of animated features and effects which was carried out using different technology, some of those that were used to make the movie are:
  • Professional movie cameras
  • Telescopic microphone boom
  • Three-point lighting kit 
  • Shotgun mic's
  • Light reflector's

Thor was marketed using a lot of different techniques. One of the main techniques was social networking. The reason why is because a large amount of Thor's target audience are young, which meant they use social networking websites a lot. Some of the social networking websites that Thor was marketed on are Twitter Facebook. Other techniques that were used were trailers, YouTube adverts and bus banners. 

The film was to be release in 2D and 3D but it was announced that the film would be remastered into a IMAX 3D thus enhancing the 3D graphics even further. It took seven special effects studios (this showing synergy in the making of the film) to complete the visual effects for Thor which lead to the total film budget being £150m.

Trailer: 

Website:
http://marvel.com/thor

Research:




Saturday, 26 October 2013

Thor 2 homework

Thor
The Dark world

who produced and directed Thor 2?

Alan Taylor (director)
Alan Taylor 2013 crop.jpg
Kevin Feige (producer)
Kevin Feige.jpg
what was the budget for the film?
$175 million

who stars in the movie?
  • Chris Hemsworth
  • Natalie Portman
  • Tom Hiddleston
  • Anthony Hopkins
  • Christopher Eccleston
  • Jaimie Alexxander
  • Zachary Levi
  • Ray Stevenson
  • Tadannobu Asano
  • Idris Elba
  • Rene Russo
  • Adewele Akinnuoye-Agbaje
  • Kat Dennings
  • Stellan Skarsgard
  • Alice Krige
what technology has been used to make the film?
  • IMAX movie camera
  • telescopic microphone boom
  • three-point lighting kit 
  • shotgun mic
  • light reflector
How is Thor 2 being marketed and where?
  • twitter page
  • facebook page 
  • magazines front pages
  • t.v adverts
  • trailers
  • mobile game
  • San Diego Comic-Con International
  • disney's d23 expo
where and when is Thor 2 being released?

The world premier of Thor: The Dark World took place on October 22, 2013 at the Odeon Leicester Square in London.

who is the target audience for Thor 2?

The target audience this movie is intended  for is people who are into marvel comics and action movies.

Thor 2 market examples:


Thor: The Dark World teaser trailer UK



Thor: The Dark World Official Trailer



Thor 2 posters:





























Monday, 21 October 2013

Swede Review


Scream 4 sweded Review

To the younger generations of movie reviewers: Take the stick out of your ass before watching this movie! Thank you. 

Scream is Wes Craven territory. It's comedy-horror, it’s supposed to be twisted fun and that's what this is. Unlike the 3rd film, this didn't try to insult our intelligence with over-the-top gags and an overly serious ending. This film stayed very true to the first two films and yet, at the same time, did not feel like just another sequel. Having the ten years between really made this a one of a kind, intimate experience with these three unforgettable characters. The fear for their lives was as real as the first time we met Sidney, Gale and Dewey.

The entire films was and stayed tongue in cheek and for a sequel, it was just as refreshing as the original.

Hands down to directors like Sam Raimi, Robert Rodriquez and Wes Craven, for making horror movies fun! Also great for children. 

Scream 4 Swede - Advertising Campaign

Advertising Campaign

Twitter page - this page will be used to advertise the swede on twitter. This will be done by posting the link for the swede on here, this will help us get more views for our swede. www.twitter.com/scream4Swede   





Sunday, 6 October 2013

HOMEWORK 1

Production: production is the making of the film. it starts with an idea or story,if approved next there is the script writing and casting e.g tom cruise was cast as lead role for mission impossible franchise. After is the filming and then the editing.

Distribution: Distribution is the process of the film makers selling the finished film and the rights to cinemas or to consumer media, which are DVDs Blu-rays or to a provider that will put it up for a priced download.

Marketing: After the film is given to distributors film studios invest huge amounts of money to get the film marketed. This can be the most expensive part of the process. Marketing includes trailers, billboard postings, websites, bus ads radio and merchandise.

Exchange/exhibition: once the film has been marketed, exhibition can take place, this is where the costumer exchanges money to be able to view the film in a cinema or through other means like streaming (netflix) hospitality (aeroplanes) or through tv (sky movies)  

The film industry.

The Film Industry 
Film is one of the biggest industries in the world, it is watched by the whole world. Hollywood is one of the biggest film Industries there is, most of the films we see on TV or go to watch at the cinema are most likely Hollywood productions .

Production - At this stage everything needed for the film is planned and designed. The director visualises the movie and the storyboard is created. Once the storyboard is created the production budget for the film is then decided, this budget is an estimation of how much will be used for each stage of the films making; production, distribution, marketing and exhibition. After the budget is decided upon the size of the crew is then determined – small production companies have a crew which consist of a small number of people (usually around 10), where as mainstream production companies (Hollywood) hire hundreds of workers and have a cast. After the storyboard, budget and crew members are resolved the film is then created and then the other stages begin 

Distribution - Distribution is when a movie is made available to watch by the audience. At this stage the rights for the film are sold to companies and also sold and made into DVD's, Blu-Ray's or a download. Then distributed to cinemas for the audience to go and see. Weeks after the films was released in the cinema, they then distribute the films as DVD's, Blu-Ray's or downloads

Marketing - Once a film is released,promotion of the film and advertisement are then created. Some examples of promotion are merchandise, prints , the internet and TV. A huge production company is also known as a conglomerate. Conglomerates would spend a massive amount of money on advertising and the promotion. The reason why is because the more money they spend on the film the more people will recognise the film and the more money they will overall receive as profit. The type of advertising the companies will use all depends on their target audience, for example if the film they are promoting is a kids film they mights release toys in happy meals(Mc Donald's children's menu).

Exhibition/Exchange - Once the film is created, advertised, promoted and watched. The rights are then sold to different companies so that the film can be streamed and then sold once again. The audience then has the choice in which they want to buy the film or not. Overall the exhibition is all about the companies making money off the audience watching the film but then there are complications such as; pirating 

10 facts about film industry.

1) 29% of cinema audiences in the UK are aged 15 -29
2)646 films were released in the UK in the year 2012
3)24.1% of the UK's population go to the cinema on Saturdays
4)Action films are the UK's favourite genre.
5)Advertisement costs for a film can easily surpass £300 mill
6)40% of a cinemas profit comes from refreshments
7)In the year 2012 Robert Paterson was one of the most watched actors of Hollywood
8)Over 12 new films are released every week in the UK.
9) More than half of the people aged 15-29 go to the cinema at least once a month
10)60% of 16-30 year old's believe most film content should be free



Film Industry



The film Industry
The film industry is one of the biggest industries in the world, it's very diverse as countries from all over the world are in the film making. However the main countries that are in the centre of the industry are the United States, as well as India (the largest producer of films in the world), Nigeria, Hong Kong and a few countries in Europe.
Watching films has now become an everyday activity to a lot of us but we don't notice how much time, effort and planning is put into each film. In the film industry there are four stages that need to be carried out in order to produce a film. Those four stages are production, distribution, marketing and exhibition. 

Production - At this stage everything needed for the film is planned and designed. The director visualises the film and the storyboard is then created. Once the storyboard is created the production budget for the film is then drawn up, this budget is an estimation of how much will be used for each stage of the film making (production, distribution, marketing and exhibition). After the budget is drawn up the size of the crew is then determined – small production companies have a crew which consist of nine crew members or less, whereas mainstream production companies hire hundreds and have a cast. After the storyboard, budget and crew members are sorted the film is then filmed, edited and treatment is then carried out. 

Distribution - Distribution is the process of which a movie is made available to watch by the audience. At this stage the rights for the film is sold to companies (and occasionally  DVD's, Blu-Ray's or a download provider) and then distributed to cinemas for screening. Weeks later the film will be released on DVD.

Marketing - Once a film is released promotion and advertisement are then made for the film. Some examples of promotion are merchandise (toys, drinks etc.), prints (newspapers, magazines etc.), internet (websites, online screening etc.) and television (trailers, behind the scene footage etc.). Huge production companies also known as conglomerates would spend thousands on advertising and promotion. The reason why is because the more money they spend on advertisement would mean the more recognition the film gains and the more profit they get. The type of advertising that the company decides to use depends on the type of audience that the film is targeted at. Therefore if the company decides to target a film at teenagers they would advertise via internet or in a way which uses technology.
Films are sold to different audiences depending on age, gender, interest etc. For example a production company would target teenagers for a horror film because national statistics show that teenager's favourite genre of film is horror. 

Exhibition/Exchange - Once the film is made, promoted and watched. The rights are then sold to different companies so that the film can be streamed. The audience then has the choice in which they want to engage with the film. Some of the main ways that the audience watch films could be via internet (streaming), hospitality (aeroplanes) or home streaming (sky box, virgin media).